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What Is the Most Popular Cider in South Africa?

What Is the Most Popular Cider in South Africa?

In the vibrant tapestry of South African beverages, one drink stands out for its crisp taste, distinctive packaging, and deep-rooted popularity: Savanna Dry. This premium cider has not only captured the hearts of South Africans but has also garnered international acclaim, making it a symbol of South African leisure and enjoyment. But what is it about Savanna that makes it the most popular cider in the country? 

Origins of Savanna

Savanna Dry was introduced in 1996 by Distell, a leading South African producer of spirits, wines, and ciders. Born in the post-apartheid era, Savanna was crafted to meet a growing demand for a premium, yet distinctly South African, cider that could compete on the global stage. Its launch was met with immediate success, quickly establishing itself as a favourite among South Africans. The brand's innovative marketing, coupled with its quality product, played a significant role in its rapid rise to prominence.

How Savanna Is Made

Savanna Dry is produced from crushed apples grown in the fertile orchards of the Western Cape, a region known for its excellent fruit-producing climate. The process begins with the selection of the finest apples, which are then pressed to extract the juice. This juice is fermented under controlled conditions, using a carefully selected yeast strain that contributes to Savanna's unique dry taste. After fermentation, the cider is filtered to achieve its clear, golden appearance. The result is a naturally brewed product with no added sugar or gluten, catering to a wide range of dietary preferences.

Taste Profile

Savanna Dry is renowned for its crisp, refreshing taste with a hint of fruitiness, making it a perfect drink for the South African climate. Its dryness sets it apart from sweeter ciders, offering a sophisticated alternative that appeals to both cider enthusiasts and those seeking a lighter alcoholic beverage. The balance of tart and sweet flavours, combined with a bubbly effervescence, provides a satisfying and thirst-quenching experience. Savanna is typically served ice cold, often with a wedge of lemon in the neck of the bottle, enhancing its refreshing qualities.

Why Savanna Is the Most Popular Cider

Several factors contribute to Savanna's status as the most popular cider in South Africa. Firstly, its quality and consistency have established it as a trusted brand among consumers. Its unique taste profile caters to a broad audience, appealing to both traditional beer drinkers and those looking for a gluten-free alternative.

Moreover, Savanna's marketing campaigns have played a crucial role in its popularity. The brand is known for its witty, irreverent advertising that resonates with the South African sense of humour, making it not just a drink but a part of the cultural zeitgeist. Savanna has also been innovative in its packaging, being the first cider in South Africa to be offered in a clear bottle, which has now become synonymous with the brand.

Finally, Savanna's success can be attributed to its versatility. It is equally enjoyable whether consumed in a casual setting among friends, at a braai (South African barbecue), or as a sophisticated drink choice at bars and restaurants. This versatility has cemented its place in the hearts and social occasions of South Africans across the country.

Savanna Dry's journey from a newcomer to the most popular cider in South Africa is a testament to its exceptional quality, distinctive taste, and the brand's deep understanding of the South African consumer. View our shop to see our selection of alcohol from South Africa!

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