South African Grilling Made Easy with Meat Church Holy Cow BBQ Rub

When it comes to grilling, South Africans know how to do it best. The South African braai, which is more than just a barbecue, is a beloved tradition where friends and family gather around the fire to celebrate great food and company. To elevate the braai experience, Meat Church Holy Cow BBQ Rub is quickly becoming a favourite among South African grill enthusiasts. Known for its bold flavour profile and versatility, this rub is an ideal addition to any South African braai.

Why South Africans Love Meat Church Holy Cow BBQ Rub

South African cuisine is rooted in rich flavours, with a special focus on smoky, spicy, and bold tastes. Meat Church Holy Cow BBQ Rub, created by Matt Pittman of Meat Church BBQ, delivers just that. This blend is packed with classic BBQ flavours like salt, pepper, and garlic, with a hint of heat to bring out the best in grilled meats. It’s particularly suited for beef, but versatile enough to enhance other proteins, making it a perfect companion for South African-style grilling.

One reason South Africans have embraced this rub is its depth of flavour. It balances sweetness, smokiness, and spice in a way that complements the flavours already popular in South African dishes. Whether it’s a juicy steak, lamb chops, or even traditional boerewors, Holy Cow BBQ Rub enhances the natural taste of the meat while adding a robust BBQ character.

How to Use Meat Church Holy Cow BBQ Rub for a South African Braai

1. Preparing the Meat To get the best results with Meat Church Holy Cow BBQ Rub, start with quality cuts of meat. South Africans are known for their love of beef and lamb, and this rub pairs exceptionally well with these meats. For a truly authentic experience, use it on cuts like T-bone steaks, beef ribs, lamb chops, or even boerewors.

2. Generously Season the Meat Apply the rub generously, as its flavours are bold and built to stand up to high heat. Sprinkle a liberal amount onto both sides of the meat and press it in gently with your hands. Allow the meat to sit with the rub for about 15-30 minutes. This gives the spices a chance to penetrate and flavour the meat. You can also leave the meat in the fridge for a few hours if you prefer a stronger flavour.

3. Braai Over Wood or Charcoal for Authentic South African Flavour While gas grills are convenient, the true South African braai experience is all about wood and charcoal. These fuels add a smoky flavour to the meat that pairs beautifully with the Holy Cow BBQ Rub. Build a medium-hot fire, and once your coals or wood are ashed over, place the meat on the grill.

4. Achieving Perfect Grill Marks and Flavour For thick cuts of steak or lamb chops, sear each side for a few minutes to create a crust, then move the meat to a cooler part of the grill to cook through. The Holy Cow BBQ Rub forms a delicious crust on the outside of the meat, locking in the juices and creating a tender, flavourful interior. For boerewors, grill on medium heat and turn regularly to avoid burning while still developing a smoky, spiced flavour.

Why Holy Cow BBQ Rub Complements South African Dishes

South African grilling, or “braaiing,” often includes an array of side dishes like pap, chakalaka, and grilled corn. The boldness of Holy Cow BBQ Rub complements these flavours well, making it a seamless fit for the traditional braai table. The rub’s smoky, peppery flavour also works perfectly alongside popular South African sauces like Monkey Gland Sauce and Mrs. Ball’s Chutney, which add a sweet-and-spicy contrast to the meal.

The Meat Church Holy Cow BBQ Rub is also versatile enough to use on other proteins beyond beef and lamb. South Africans who enjoy grilled chicken, pork, or even seafood will find this rub to be an excellent flavour enhancer. Its all-purpose BBQ profile brings out the best in each protein, allowing cooks to experiment with different types of dishes for a unique braai experience.

Where to Buy Meat Church Holy Cow BBQ Rub in South Africa

Although Meat Church products are based in the United States, they’ve gained popularity internationally, and some South African specialty stores and online retailers now carry the Holy Cow BBQ Rub. For South Africans interested in trying this flavourful rub, checking online grilling supply stores or South African BBQ speciality shops is a good place to start.

South African braai enthusiasts looking to add a new flavour dimension to their grilling routine should consider Meat Church Holy Cow BBQ Rub. With its bold, smoky flavour and balanced spice, it’s perfect for enhancing the rich, meaty flavours of South African braai staples. Whether you’re grilling steak, lamb chops, or boerewors, Holy Cow BBQ Rub can elevate the experience and make it even more delicious. So next time you light up the braai, bring a touch of Texas BBQ to the table with this robust South African-approved rub.